Vanessa Fox, who previously worked for Google and also built the wonderful Webmaster Central tools, was one of our keynote speakers at Symposium 2011 in San Francisco. Vanessa wrote, Marketing in the Age of Google: Your Online Strategy is Your Business Strategy, which I highly recommend. I’d like to share five things she highlighted that you can do TODAY to improve your site’s performance. 1. Set a Goal: When you’re creating content on your website, whether it is your home page, your blog, or a product page, you should always have a goal in mind of what the purpose is.