Learning from Holiday 2007 to Maximize 2008 Sales
An important way to prepare for Holiday 2008 is to learn from past trends. Although history cannot always predict retail performance – especially during turbulent economic conditions – understanding purchasing tendencies from previous years can help to maximize your holiday sales. We hope you will take the time to not only review this data, but also use the information to help optimize your Q4 revenue! Key takeaways: Analysts are predicting a 10% increase in holiday sales 2008 vs. 2007 ($32.1 billion vs. $29.1 billion). eMarketer, “Online Holiday Sales Forecast”, October 2008 Nearly 80% of consumers start spending for the holidays