Signs of earlier than usual Holiday shopping
As they say – ’tis the season. We are seeing much earlier click activity in the Network, as holiday shoppers are trying to research and get the best deals possible this holiday season. As you can see from the graph below, the increase in click activity is coming a full week earlier than in 2008. Many retailers are offering special discounts earlier this year in an attempt to entice shoppers to buy before the big sales days of Black Friday and Cyber Monday. Here’s a look at top merchant categories (click growth year-over-year): Looking at traffic to categorized merchants, we
