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Signs of earlier than usual Holiday shopping

As they say – ’tis the season. We are seeing much earlier click activity in the Network, as holiday shoppers are trying to research and get the best deals possible this holiday season.  As you can see from the graph below, the increase in click activity is coming a full week earlier than in 2008.   Many retailers are offering special discounts earlier this year in an attempt to entice shoppers to buy before the big sales days of Black Friday and Cyber Monday. Here’s a look at top merchant categories (click growth year-over-year): Looking at traffic to categorized merchants, we

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Promote Gift Cards as last minute holiday gifts!

‘Tis the season for buying gift cards! Don’t forget our advertiseres that commission on gift cards and our gift card storefront templates.  These tools will make it easy for you to promote an enticing gift this holiday season. Also, stay tuned for some post-holiday promotions.  Many advertisers are planning great post-holiday deals and promotions.  We’re working on making it easy for you to see all of these in one place – stay tuned! Ian Rosenwach, Product Manager

Learning from Holiday 2007 to Maximize 2008 Sales

An important way to prepare for Holiday 2008 is to learn from past trends.  Although history cannot always predict retail performance – especially during turbulent economic conditions – understanding purchasing tendencies from previous years can help to maximize your holiday sales.  We hope you will take the time to not only review this data, but also use the information to help optimize your Q4 revenue! Key takeaways: Analysts are predicting a 10% increase in holiday sales 2008 vs. 2007 ($32.1 billion vs. $29.1 billion).  eMarketer, “Online Holiday Sales Forecast”, October 2008 Nearly 80% of consumers start spending for the holidays

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