Make the New FTC Disclosure Guidelines Your Affiliate Marketing Ally
Bloggers and affiliate marketers can turn the new FTC (Federal Trade Commission) disclosure guidelines into a marketing tool. Transparency and integrity support your sales efforts and are a cornerstone of best practices in online marketing. You can increase your credibility and professionalism by letting your readers know about any payments or material you receive from product endorsements or online affiliate sales. And yes, it’s also true that you can be fined up to $11,000 per post for not disclosing this relationship, so that’s another good reason to follow the new rules! In your blog posts and website content development, make
