According to Business Week, SEO clicks convert about 25% higher, than PPC clicks
Last week I gave a presentation on How to Get Better Conversions: Search Engine Optimization (SEO) for Publishers. I thought it may be a good idea to give some brief pointers from the presentation, just to reiterate how following some of the basic [...]
Certain Publishers may have hundreds of advertiser relationships. When you are in so many programs it can be difficult to keep track of vital pieces of Advertiser information like commission terms, contact information, and Premium Partner status.
On Friday we released a report called the Consolidated Advertiser Report in the Publisher Dashboard to help with this. [...]
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Ian Rosenwach, Product Manager
