Tip of the Week | News and views from the leader in Online Performance Marketing

GAN Migration Tip of the Week: Data, Data, Data

Posted on May 15, 2013 by Rakuten LinkShare

The Rakuten LinkShare marketing team sat down with a few of our migration experts to share insights and best practices with you! Joan, Senior Manager, Client Services shares with us the importance of data in a migration. Q: What is the most important step for the Advertiser in migrating a program? A: Data, Data, Data! When migrating it is essential to retain all Publisher data within your current program. The Publisher ID will be used to filter against Rakuten LinkShare SID’s to see ensure all the Publishers in your current program are in the Rakuten LinkShare Network. In many cases this gap analysis shows few

Tip of the Week:
Dress Up Your Affiliate Program for Prom Season

Posted on April 30, 2013 by Rakuten LinkShare

Ready for the biggest social event of the season? According to USA Today, the average Prom cost has sky-rocketed to nearly $1,000. Most Affiliate Programs think they have nothing to offer prom-goers unless they sell prom dresses. Not true! Here are some simple tips to help maximize your Affiliate Program for Prom Season: 1. Don’t Sell Dresses? How about flowers, photo frames, limos, cameras, jewelry, shoes, tuxes, or personalized gifts? Think beyond Prom dresses and market your products toward teens who are looking for the full prom experience! 2. Who’s Your Audience? Gear your copy, banners and offers toward parents.

Tip of the Week: [VIDEO]
How to Use the Link Type Report to Answer Business Questions

Posted on April 24, 2013 by Rakuten LinkShare

The Rakuten LinkShare Education team has put together a number of short video tutorials, 5 to 20 minutes, to help you take full advantage of all of the tools within the Advertiser Help Center. In the Link Type Report Tutorial you will learn how to best make use of the Link Type Report. In addition to helping you understand performance by link, it will help you find the best-performing creative and which Publishers are using any given link. To see other tutorials visit this page. Happy Learning! Krystyna LijekSenior Marketing Specialist

Tip of the Week: Cleaning Up Creative Inventory [VIDEO]

Posted on April 10, 2013 by Rakuten LinkShare

Advertisers, is your creative inventory up to date? The Rakuten LinkShare Campus team has created a short informative video with tips on how to keep your creative organized. We offer a handful of useful reports to manage different aspects of programs. LinkType Reports are the most helpful in managing creative. By using this report you can see which creative links are expired, inactive, or not being used. Did you know the Dashboard allows you to store all creative but only show Publishers the active links? Furthermore, learn how to use the LinkType Report to view impressions, clicks, orders, and more

Campus Tip of the Week: Offers 101 [VIDEO]
Advertiser Help Center

Posted on April 3, 2013 by Rakuten LinkShare

Advertisers, did you know we have an Offers 101 Video available in the Help Center? Rakuten LinkShare Campus team created a short 20 minute video designed to give you a basic overview and best practices on how to create Publisher Offers. The video will cover numerous steps in creating an offer including: Private and Public Offers Use of Auto-Renew Return Days Commission Details Using and adding SKUs Terms and Conditions Review and launch offers Look at offer details Review or accept Publishers Special offers Log in to the Advertiser Help Center to watch the video now. Want to see other

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