The Performance Marketing Alliance (PMA) filed a brief yesterday in New York State Supreme Court in support of Amazon.com and Overstock.com in a pending lawsuit with the state. The case is over whether affiliate partners constitute a physical “nexus” in the state, and hence require online only retailers to charge consumers sales tax on [...]
The Performance Marketing Alliance (PMA) has a new section on the site dedicated to providing up-to-date information on state tax legislation. Here is the latest news from their site:
Updated July 12, 2009
The following states have passed these laws:
* New York - passed in July, 2008
* Rhode Island - passed in June, 2009
The grassroots efforts [...]
The Performance Marketing Alliance (PMA) is asking for a one-pager from North Carolina based affiliates that describes their business. They’ve also provided a form e-mail for publishers to fill in and send to Governor Bev Perdue.
Dear North Carolina Affiliates,
Your state legislature isn’t entirely convinced that a state/use tax nexus law is a bad [...]
According to Business Week, SEO clicks convert about 25% higher, than PPC clicks
Last week I gave a presentation on How to Get Better Conversions: Search Engine Optimization (SEO) for Publishers. I thought it may be a good idea to give some brief pointers from the presentation, just to reiterate how following some of the basic [...]
The legislative fight to block the anti-affiliate tax has changed quickly this week. Last weekend, on behalf of the PMA, we asked you to email some California legislators, and you did such a great job that they had our emails blocked.
We need to keep up the pressure, so the PMA is asking for your participation [...]
