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An Unwavering Commitment to Affiliate Marketing

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To say that Affiliate Marketing is a competitive business is an understatement and over the past few weeks this competitive pressure has only increased in light of Google’s decision to shutdown Google Affiliate Network (GAN) on July 31, 2013. So it’s no secret that Rakuten LinkShare and our closest competitors are now in a fierce competitive battle to win GAN’s clients. Competition can sometimes bring out the best and the worst in a company. From sales tactics designed to create FUD (fear uncertainty and doubt) to battling claims made by competitors that are simply untrue. The savvy prospect, however, can see

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Internet Tax Refresh: State By State

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There are several states that have passed Internet sales tax laws.  These laws at the individual state level are very different from one another and some are difficult to interpret when it comes to sales via the affiliate channel. That is why we always need to advise clients to speak to their tax attorney on these issues.   Federal legislation on this issue is currently under consideration by legislators. Below are two links that you should bookmark for reference: Internet Sales Tax: A 50-State Guide to Tax Laws 10 States Aiming to Tax Internet Sales Scott Allan SVP, Global Marketing  

Targeting Your Audience Through the Right Social Channel

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Did you know different social networks draw in different audiences? It is important to speak to your audience in the channel where they engage the most. Recently eMarketer shared research showing the percent of internet users who use Twitter, Instagram, and Pinterest. 18-29 year old consumers lead Twitter and Instagram by number of users by quite a margin. Interestingly Pinterest has an even amount of 18-29 year old and 30-49 year old users, and the highest amount of users 65+! The amount of male and female Twitter users is nearly even, yet females lead Instagram use and dominate Pinterest. Make

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GAN Migration Tip of the Week: Data, Data, Data

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The Rakuten LinkShare marketing team sat down with a few of our migration experts to share insights and best practices with you! Joan, Senior Manager, Client Services shares with us the importance of data in a migration. Q: What is the most important step for the Advertiser in migrating a program? A: Data, Data, Data! When migrating it is essential to retain all Publisher data within your current program. The Publisher ID will be used to filter against Rakuten LinkShare SID’s to see ensure all the Publishers in your current program are in the Rakuten LinkShare Network. In many cases this gap analysis shows few

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RLS Global: Affiliate Ad Spend Growth in Japan

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The affiliate ad spend in Japan is growing at an exciting pace! A recent report from the Fuji Chimera Research Institute, Inc. shows that growth will continue to rise steadily through 2017.  The report shows affiliate ad spend outpacing the overall increase in internet ad spend. Here’s the chart on the predicted affiliate ad spend: Krystyna Lijek Senior Marketing Specialist

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