According to a recent study by Mintel 60% of young men 18–34 years old buy beauty products online, more so than women in the same age group. By purchasing online the majority of these males feel they are able to find both new and hard-to-find products.
As purchases in this channel increase, consumers are looking for more from beauty retailers during the shopping experience. Men would like to see interactive customer service features such as live chat; both men and women desire enhanced shopping features such as apps.
Many of these males reported they are more likely to impulse shop online compared to in stores. Publishers, if this is your audience make sure to log-in to the dashboard today and see what our beauty Advertisers have to offer!
Find out more about beauty purchases on Drugstore News, Mintel: Men increasingly turn to Web to buy beauty products.