How will you spend your Affiliate Marketing budget for 2013? To help start off your year in the right direction Scott Allan, SVP of Global Marketing for Rakuten LinkShare, breaks down the Affiliate Marketing trends for 2013 on Marketing Land.
In order to increase profitability and success within the growing Affiliate Marketing industry marketers must decide where to focus spending. Allan details five trends he believes Affiliate Marketing budgets will be divided amongst this year:
1. Global Expansion
2. Fortifying a Foundation for Partnerships That Will Drive Mobile
3. Omni-Channel Retailing
4. Tighter Integration Of Marketing Channels
5. Refinement Of Social Media And Affiliate Marketing Practices
Read the full article “Affiliate Marketing Trends for 2013” to find out why these five key areas are important to the Affiliate Marketing industry.