However, our online specialties extend beyond the Affiliate space, many of our team members focus on Search Marketing and lead the field as industry experts.
Recently, Sarah Johnson, Manager of Client Services for Search Marketing at Rakuten LinkShare was featured in Adotas! Her article focuses on the importance of preparing holiday Search Marketing programs now as summer starts to slip away.
Johnson shares five search marketing actions to get a jump-start on the holiday season, suggesting to start now in order to maximize Q4 results!
In short, here are the five action items:
- Analyze Keywords
- Determine your bid strategy
- Prepare for a series of testing and retesting
- Properly allocate budgets
- Communicate with your agency
Read the full article Tick Tock: Get Your Holiday Marketing Program Ready Now! to find out how to get your Search Marketing program plan in place!
For more information on Rakuten LinkShare Search Marketing capabilities click here.