Yesterday afternoon Internet Retailer highlighted the Rakuten LinkShare report on the value of the Affiliate Marketing channel commissioned through Forrester Consulting. Managing Editor of Internet Retailer, Paul Demery, first pinpointed the increase of ad spend on affiliate sites followed by facts illuminating strong consumer response to the affiliate channel that the survey unveiled.
Here are a few of the study results mentioned in the article:
- 57% of online shoppers say they are more likely to purchase a product they see advertised on multiple web sites than if the same product were displayed only on retailer or brand sites
- 48% of online shoppers say the promotional offers they find on coupon sites, blogs or other non-retailer affiliate marketing sites are often more valuable than the promotional offers they get directly from a retailer or brand site
- Online merchants are planning to increase their spending on affiliate marketing by 16.6% per year over the next several years, from $2.08 billion in 2011 to $4.47 billion in 2016
Read the full article, “Retailers are bullish on affiliate marketing” on Internet Retailer here.
The report was unveiled at the Rakuten LinkShare Symposium New York event, where more than 300 companies including advertisers, publishers and agencies gathered to learn about the future of affiliate marketing. The full report is available online only through Rakuten LinkShare at this link.