In the US and Canada, Mother’s Day is only a few days away and many Advertisers and Publishers will be looking at year-over-year trends. Will consumers spend more or less or the same compared to last year?
Shop.org recently did a survey of consumers to get some insight on just that question. Just about 32% said they’ll spend more than last year. The top categories no surprise are Flowers, Greeting Cards, Jewelry, and Clothing and Accessories are the leading categories in spend.
Have you optimized your site for Mother’s Day? What are you seeing? If not there might still be some time to get to those last minute shoppers.
SVP, Global Marketing