In a market formerly dominated by women, it looks like men are catching up!
In a survey by Men’s Health and GFK Roper, results showed that men not only check online for the best prices on products and services in traditionally “male” categories such as auto and tech, but they also do a significant amount of online comparing of prices in more “female” sectors like health/wellness and food/cooking.
In addition, about half of the men surveyed researched products online and then shared opinions with friends. The increase in male mobile shopping may be attributed to men’s ease of using digital tools and also the wealth of information and research available on the internet.
How will these findings affect future mobile ad campaigns? Leave a comment with your thoughts!
Content Marketing Manager