In the Affiliate Marketing section of MarketingLand.com they’re featuring an article written by Scott Allan, Rakuten LinkShare’s VP of Marketing. The article listed some of Wine.com’s tips for success in driving sales with performance marketing.
With all the available Marketing options these days, choosing where to spend is becoming increasingly more difficult for decision makers. In the article, Wine.com considers three important elements for success in the affiliate marketing channel:
- Create opportunities for publishers
- Support popular, emerging platforms and sites
- Complement your affiliate efforts with a compelling promotional strategy
Here’s a great quote from the article:
“We continue to invest in the affiliate channel because it enables us to drive revenue, uncover new customers and expand our reach,” said Wine.com Director of Marketing Christine Fabi. “Year over year, we continue to see double-digit growth through performance marketing.”
Read the full article here.
We’re proud to have great brands like Wine.com in the Rakuten LinkShare Network. The successful partnerships they’ve created and grown over the years is a great example of performance marketing at work!
Content Marketing Manager