The technology world is abuzz with the latest news of the new Apple iPad. MG Seigler of Tech Crunch weighed in today releasing a review that was practically glowing of the device covering everything from the display (“stunning”) to battery life (“a fairly major breakthrough”).
At Rakuten LinkShare we have been hearing from Advertisers and Publishers for the last several months that they are seeing significant traffic from smartphone devices and especially tablets. And while both are driving transactions, tablets are driving conversions at higher rates which makes sense due to the larger screen and browsing capabilities (perfectly suited for shopping!).
Research firms including Forrester, Inc and comScore are telling clients that mobile commerce is on the rise and in particular tablet commerce is the trend to watch. Advertisers that are wary of making big investments now should talk to their Publishers to find out how they can work together on driving mobile commerce opportunities.
Are you making mobile and tablet commerce investments now to get ready for the 2012 holiday season?
Vice President, Marketing