Runways to Revenue is an on-going series of posts that provide LinkShare’s Fashion Publishers/Affiliates the opportunity to share the latest information about their business! This feature is dubbed “Runways to Revenue”
This week’s feature is Fashion Traffic. Read on to hear from Hanan Maayan, CEO of Fashion Traffic, about how their large audience and reach is beneficial to Fashion Publishers and Advertisers.
Fashion Traffic is a company that has chosen to focus exclusively on harnessing the power of social media for the online fashion space. It connects fashion brands with bloggers and online influencers from around the globe, and counts already over 1,000 fashion bloggers in its daily-growing network.
Can you explain Fashion Traffic’s business model, and how it came about?
Fashion traffic connects Fashion retailers & brands to fashion bloggers and influencers through beautiful fashion visuals, which we believe are the heart and fuel of the fashion industry. Our global network of publishers has more than 1,000 fashion bloggers who are eager to spread the word (and the pic!) about anything new and beautiful. Our website functions as a huge repository of fashion imagery, and all of our visuals contain a tracking code that controls redirection and remuneration. Advertisers set the remuneration system (CPA/PPC/Other) and the payout, and Fashion Traffic pays the bloggers 70% (on average) of the revenues.
What is the target audience for Fashion Traffic?
Simple: the audience is fashion bloggers (95%, 5% male), though recently we’ve started adding fashion mags as well to our list of publishers. Through our blogs we reach a very broad yet very segmented and qualified readership in Europe, the US and Asia, which is predominantly young (18-35) and female.
What makes Fashion Traffic different from other affiliate models?
Three main things:
- Our focus on visuals (no banners or text-links etc) as the only promotional tool
- Our “stripped down to basic” interface – simple and comprehensive
- Our powerful social publishing tools – we allow and encourage our bloggers to use their social media channels such as Facebook, Twitter and Pinterest to engage with their followers.
What techniques do you use to drive traffic to your site?
We encourage our bloggers to use all the channels at their disposal to promote our advertisers. These are primarily their blogs (WordPress, Blogger and Tumblr are the most popular platforms) as well as their Twitter and Facebook accounts. Most recently Pinterest has become a very popular channel for bloggers, as it seems like a perfect platform to support our idea of sharing visuals.
How will Fashion Traffic make it easier for the “Fashion Blogger” to monetize their site?
Bloggers need pictures in order to write quality posts, and we supply these pictures to them. Our inventory is huge, and getting bigger every day. The fact that these pictures actually generate money for the bloggers makes a huge difference of course, and since they are an integral part of the post (rather than a sideline banner), they enjoys a significantly higher visibility and click rates than banners do.
How is social media incorporated into your model, and how can bloggers use it to their advantage?
We have built in publishing interface (full integration) with Pinterest, Facebook, Twitter, Tumblr, Blogger and WordPress.
Which LinkShare tools have you are you currently using?
The product feeds are the most important feature to us, as well as deep linking.
How is working with Fashion Traffic better for the fashion blogger, as opposed to CPM models or relying on Google Adsense?
Well, for one, we provide a valuable service – high quality fashion pictures! The other thing is that when using us bloggers have complete control over content: they can choose to post only stuff they like, and never compromise their look or editorial integrity, and that’s a huge thing!
How has your interaction with LinkShare been thus far?
Great! LinkShare are pros, and we love the focus on retail and fashion!
Thanks Hanan – we look forward to continue working with Fashion Traffic.