We’re starting a new on-going series of posts that provide LinkShare’s Fashion Publishers the opportunity to share the latest information about their business! This feature is dubbed “Runways to Revenue – LinkShare’s Fashion Publishers.”
The first Publisher to be featured is Fashion Hippo. Read on to hear from Kira Bernshteyn of Fashion Hippo, about Fashion Hippo and how their large audience and reach is beneficial to Fashion advertisers.
Fashion Hippo is a fashion publication for modern women. We provide the best fashion trends, sample sales, and save our readers time by reporting on innovative products.
How long have you been in the LinkShare network?
What is the target audience for FashionHippo.com?
Modern women ages 24 to 44, with the majority in their 30s. Our reader is busy working and starting or raising a family, educated, and knows a quality product when she sees it.
What makes Fashion Hippo different from other high end fashion/apparel sites out there?
We research and find value-add products and work with industry experts to gather smart tips. We don’t push products, but find the best out there to make our readers’ life better, save them time, and help them stay in-the-know.
How do you go about choosing products to be featured on the site?
Research, research, research. We browse through a gazillion reviews, we try the products ourselves, we listen to what real women love.
Your site has some great traffic. What techniques do you use to drive traffic to your site?
It is a combination of creating great content, building a momentum, and our readers spreading the content via social channels.
At what times during the year does your site have the most traffic?
Around holidays, especially Thanksgiving and Christmas time.
What have been your experience been on the LinkShare network thus far?
Linkshare is the top network that gives us a lot of flexibility and functionality. And the ability to deep link is great.
[Read more about Deep Links here]
As a fashion blogger using Affiliate Marketing for monetization, what do you find most beneficial about working with this model compared to the Adsense or the CPC model?
Affiliate payout is much higher than either Adsense and CPC.
Who are some of the Advertisers you work with?
We work with over 200 advertisers across the board. Some of those we love are Bloomingdales, Saks, and Drugstore.com
What do you need from Advertisers in order to be successful
An ability to quickly grab an image and a link, preferably in one click would be great.
Good stuff Kira! Thanks for taking the time!