Advertisers
Did you know that Advertisers can search for Publishers in the LinkShare Network who have not yet applied to their program? The Find New Publishers tool helps Advertisers grow their Affiliate Marketing program by finding Publishers that are aligned with their offers. The tool allows Advertisers to search by:
- Demographic category (Arts, Entertainment, Health, Sports)
- Active versus inactive status
- The date the Publisher joined LinkShare Network
- Monthly unique visitors
- Total number of page views
- Geographic location (city, county, postcode or country)
Plus you can Find New Publishers keyword which is important because Advertisers often use product and demographic related keywords to find new Publishers.
Publishers
Keep the descriptions of your site up to date so you’ll accurately appear in search results! As a Publisher, when you joined the LinkShare Network you filled in the basic details about your site. You can expand on this in the Marketing Channel section of the Publisher Dashboard. Make sure to keep this area updated with the latest information about your Website to help ensure that Advertisers can find you!
- Go to My Account –> Marketing Channel
- Select to ‘Edit’ your Marketing Channel
Keyword Tip: When updating your keywords think about what you focus on and your audience reach. For example, if you are a fashion company, you will need to have the keyword fashion in your description and even go as far as to list products that you review or talk about e.g. jeans, skirts, t-shirts etc. Alternatively, if you target high end consumers then ‘luxury consumers’ etc. Be accurate! You won’t score any points with Advertisers if you have inaccurate descriptions of your site! It might take a few minutes but it could really help build your programs up.
Click here to go straight to the page where you can update this info!
—
Catherine Hagan
Marketing Specialist