Our full-day LinkShare University Program Live at Symposium East 2011 kicks off with an informative presentation to help Advertisers make a good impression to potential Publishers in the network. To give you a “teaser”, here are some of the points that will be covered:
- Think like a Publisher—you need to understand the affiliate mindset to be successful
- Create a Publisher account—do some competitive research and check out your own program as it looks to Publishers
- Treat Publishers as valuable business partners-–affiliates are often technologically savvy and bring their own customer base to your marketing efforts
- Top items Publishers want to know about your program—how to get on their radar screen with more information than just your basic offer
- Creating branding & competitive offers
- Creative inventory & landing pages best practices
- Communicating to build & maintain relationships with your Publishers
In other sessions you will learn about:
- Publisher Panel: “What Do Publishers Want?”
- Publisher Recruitment & Activation
- Reporting & Optimization with program analytics
- Live Demo of the New Advertiser Dashboard
Register by May 25 to save $100 off the on-site tuition!
Please contact your Account Manager for more information about LinkShare University at Symposium East 2011.
–by Sally Anne Dishong, Client Education Strategist
