We’re starting a new on-going series of posts that provide LinkShare Platinum Publishers the opportunity to share the latest information about their business! This feature is dubbed “LinkShare Platinum Publisher News and Views”.
The first Publisher to be featured is Ebates. Read on to hear from Mitch Gibbs, Director of Partner Integration, about what’s new at Ebates and the world of cash back shopping
Ebates is the pioneer and leader of online Cash Back Shopping. The company was founded in 1998 by two Deputy District Attorneys in Silicon Valley who used to prosecute online fraud & identity theft before starting Ebates (so you can be sure we are very into secure online transactions!).
How long has Ebates been in the LinkShare Network?
What makes Ebates different from other loyalty sites?
Simply put, it’s a combination of best-in-class customer service and innovative marketing products. We have an engaged customer base that remains loyal to Ebates both because they love getting cash back and because they trust us. When we partner with a store on a marketing campaign, that trust translates to sales. At the same time, we listen carefully to our partner stores and offer unique products tailored to your goals, whether it’s centered on acquisition, re-capture, retention or any metric important to your success.
What’s your advice for Publishers just getting started with Affiliate Marketing and the LinkShare Network?
Attend the Affiliate Marketing conferences. The industry is full of people with lots of experience who like to talk.
What do you need from Advertisers to be successful?
Help us help you:
- Send concise, relevant and accurate communication.
- Our customers are your customers, so make sure your affiliate program isn’t an island at your company – educate your customer service and IT departments about your affiliate marketing.
- If you have metric-driven success goals, tell us what they are! Over the past few years, we see steady growth with a ramp up that begins in late summer during the back-to-school season, rises to a peak during the Q4 holidays, and is followed by a higher plateau in the new year from new customer acquisition.
What’s new on the Ebates site? Anything in particular shoppers should be looking about for ?
Our customers are raving about our enhanced search that recently launched which includes product comparisons. Ebates Canada went live earlier this year and we are very excited to have a north-of-the-border presence.
At what times during the year does your site have the most traffic?
Over the past few years, we see steady growth with a ramp up that begins in late summer during the back-to-school season, rises to a peak during the Q4 holidays, and is followed by a higher plateau in the new year from new customer acquisition.
Mitch – thanks so much for taking the time. Cheers to a fantastic year for Ebates in the LinkShare Network!
LinkShare Marketing Specialist