Today the beta officially opens for LinkShare Lightning – a completely new ad network from LinkShare specifically designed for e-commerce. LinkShare Lightning was created in close collaboration with our Advertisers and Publishers, and we believe it will revolutionize online performance marketing.
Just in time for the holiday season, LinkShare Lightning is the perfect complementary solution to Affiliate Marketing. Advertisers can now leverage a powerful performance marketing tool that delivers results based on a target ROI. Publishers now have a low maintenance solution that complements Affiliate Marketing by filling open inventory with optimized ads that commission dynamically based on performance.
Here are a just a few of the highlights for Advertisers:
- LinkShare Lightning is 100% ROI goals based.
- You enter your ROI goals and Lightning does the rest.
- Product category and sku-level level commissioning.
- Revolutionary control and flexibility.
- No technical implementation for current LinkShare Advertisers
- LinkShare Lightning can utilize your existing LinkShare tracking implementation.
Here are a just a few of the highlights for Publishers:
- A new, fast way to monetize ad inventory on your site.
- Designed for sites that attract a shopping audience.
- Access to optimized ad inventory from great quality brands.
- Real-time API integration and data access.
LinkShare Lightning’s optimization algorithms are being developed by the Rakuten Institute of Technology (RIT). RIT acts as Rakuten’s worldwide center for advanced online marketing/e-commerce research and development.
Your input is incredibly important in this early phase of the product. As we sign-up a critical mass of Advertisers and Publishers to optimize the system, your participation will help us achieve our goal in creating the ultimate online performance solution designed specifically for your needs.
Learn more and signup for the beta today at www.linkshare.com/lightning
Ian Rosenwach
LinkShare Product Manager
