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Facebook Advertising: 5 Tips and Tricks to Better Conversion

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First of all, I want to thank all of those individuals who signed up and attended the Facebook Advertising: 5 Tips and Tricks to Better Conversion.  In addition to sharing the slides with you, I also wanted to post the Q & A from the webinar, so you can refer back to those as need be.  Also, if you DO have more information, please visit LinkShare’s Facebook Page at http://www.facebook.com/LinkShare , and leave your questions there also.  You can also reach out to me on Twitter at @TallChickVic too and ask me there.

I also would like to inform you that we do offer Facebook Marketing & Facebook Advertising programs where we have three levels that can fit any online marketing budget, big or small.  Specific items, LinkShare can help you with are:

  • Facebook Landing Tab Development
  • Facebook Microsite Development
  • Content Creation
  • Content Sharing
  • Active Listening & Guidance

If you feel that you would be interested in hearing more,  don’t hesitate to email Victoria Edwards at Victoria [dot] Edwards [at] LinkShare [dot] com.

Below you will find all the information from yesterday’s presentation.  I hope you enjoy and took away some tips and ideas for your Facebook Advertising Efforts :)

LinkShare’s Facebook Advertising Webinar Recording

Facebook Advertising: 5 Tips & Tricks for Better Conversion

View more presentations from LinkShare.
Questions from the Facebook Advertising Webinar: 5 Tips & Tricks to Better Conversion
What are some best practices for effective ad design and copy?
First of yourself as the consumer. What will catch your eye and get your attention? What will get to you from an emotional stance. That is how you should think about Facebook Advertising. Be creative!
What’s the Conversion Rate of a Facebook Ad?
This all depends on the industry and niche you’re dealing with.  It also depends on your goals.  You should think first why you want to do Facebook advertising? Is it just for brand exposure, increasing traffic to your website, or getting more fans on your Facebook Page? All these factors have a play in what your conversion rate will be.  Just make sure you’re always watching your ads and tweaking and testing as much as you can.
What’s a good Facebook Advertising Budget?
Once again it all depends on the niche and what who you’re targeting.  What you should keep in mind is that it does take patience, time and is an investment, but will benefit you in the end and will eventually turn profitable.
Which is better, Google AdWords or Facebook Advertising?
When thinking if you will do one or both, the most important thing to remember is that Google AdWords and Facebook Ads are different when it comes to intent.  Google AdWords is more for an individual specifically in the ‘search’ frame of mind and wanting to specifically look for a product.  Facebook Advertising takes place in a social network, so people who are there are not there  looking for products, they are their to catch up with friends or family or stalk their boyfriend…(just making sure you’re still awake;). Remember:
  • Facebook Ads: Great for targeting specific markets and demographic criteria
  • Google Ads: Great for targeting people with specific intent to buy

Doing both will definitely cover all your bases.

Can small businesses or niches use Facebook Advertising to benefit them?

Yes, just start slow, do your research ahead of time (as mentioned in the webinar) and remember to “babysit your ads.”

Below are some helpful links to Facebook Advertising which I feel are very insightful:

CPM vs CPC: Which Should You Use For Facebook Ads?

Introducing Facebook Marketing and Advertising

Facebook launches new global advertising metrics


2 thoughts on “Facebook Advertising: 5 Tips and Tricks to Better Conversion”

  2. Great information, Victoria! I especially appreciate the value of Facebook advertising (even just going through the ad set-up without launching an ad) for SEO and general marketing in understanding and targeting your audience and demographics. What a great research tool!

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