Would you like to know how your website is like a restaurant? I’ve been thinking about this a lot lately.
Celebrity Chef Gordon Ramsay has a popular show on the BBC (and on American channels) called “Kitchen Nightmares.” I’m a big fan of the show. It’s one of the few shows that merits space on my DVR (I prefer the BBC version). Others have pointed out that Chef Ramsay offers great management lessons woven into the fabric of the shows. An SEO consultant mentioned that Chef Ramsay’s formula could be applied to website user experiences as well. That started me thinking. . .
For example, in one show he took on a restaurant that was 50 meters from seaside and didn’t serve the local, abundant fresh fish. Instead, they served opened (dead) mussels to customers—which is unforgivable. He had to convince the owner to visit the local fish market, build relationships with the vendors and create his menu around the local seafood his guests were accustomed to. He took the owner/chef out on the street to give away free samples and meet locals where they were walking around. The table turns and cost per person were scrutinized and optimized to make the restaurant profitable.
I’ve boiled down the major concepts I’ve learned from Chef Ramsay’s show into these three axioms of good service. I’d love to hear what you think about it too:
1. Create the perfect “menu”–offer fresh, high-quality dishes that the locals and visitors are looking for.
2. Attract “guests” to enjoy it!–go out to the places where people are hanging out and let them sample your goods, see others liking your offerings, and get comfortable with you.
3. Mind the “numbers”–keep your eye on the daily visitors, time they’re spending at your site, how much they’re buying, how much it’s costing you, and how often they return.
You can follow these guidelines to make your website more successful, too.
Find out more about how to do this at our free webinar:
“SEO for Business Results—Wake Up From a Kitchen Nightmare”
Wednesday, July 14 at 12 noon EST
Borrowing a theme from Chef Gordon Ramsay’s TV show, Kitchen Nightmares, see how your website is a lot like a restaurant. In this free LinkShare webinar I’m hosting, you’ll take away quick pointers on how to turn your website into an attractive, profitable, and visitor-friendly place that guests want to return to frequently. You’ll also get the recipe for “SEO Secret Sauce for 2010”.
Plus, three LinkShare clients who attend the webinar will be selected to receive a complimentary SEO Assessment and a one-hour SEO consultation after the webinar.
For more information on future webinars, please visit LinkShare University Online.
Hope to see you there!
If you want to see him in action, here’s a clip of Chef Ramsay,” The Screaming Chef”, with David Letterman:
–by Sally Anne Dishong, SEO + Social Media Content Editor