LinkShare Blog

Advertisers and publishers signed up for the LinkShare pay-per-call platform are seeing compelling results, including double-digit increases in lead production across a variety of media channels. LinkShare’s new platform offers both advertisers and publishers an entry into call-based performance campaigns both online and off, providing unprecedented access to billions of dollars in traditional media budgets and a much broader audience.

LinkShare advertiser ServiceMagic.com, an online source for locating home improvement professionals, launched pay-per-call services in February, alerting publishers to high-value services to promote, such as flooring or electrical installations. By March, requests for quotes climbed 23 percent, while requests for high-value services jumped an average of 506 percent. Calls are converting at a rate of 72 percent, far higher than online conversion rates that typically range from 1 to 3 percent.

For more you can also read the complete pay-per-call case study.

Here’s how the LinkShare Pay-Per-Call program works:

1. Create Pay-Per-Call campaigns with LinkShare platform
2. Apply to campaigns via LinkShare platform and select phone numbers
3. Run phone promotions using LinkShare platform (Both online or offline)
4. Consumer sees specific custom phone number and calls
5. LinkShare tracks consumer call
6. Call connected to Advertiser through LinkShare
7. Call Quality Received / Call Criteria Met
8. Commission Earned!

ADVERTISER BENEFITS

• Increase sales while reducing customer acquisition costs
• Seamless integration with your existing
affiliate program
• Offer more high-end products and services through
your affiliate channel
• Learn more about customers through richer data
• Attract a larger and more diverse publisher
base — both online and offline

PUBLISHER BENEFITS
• Explore new online and offline promotional methods
• Reliable tracking — get paid for your phone leads
• Earn higher commissions
• Increase your conversion rates, even upstream
• Add lift to click-based campaigns
• Reap rewards by selling high-ticket products
and services

If you’re a LinkShare Advertiser or Publisher and haven’t yet started promoting pay-per-call campaigns, it’s easy to get started. Simply sign up here or email us at PayPerCall@Linkshare.com.