Often, one of the biggest roadblocks to successful business blogging is finding the time to write posts. If you’re struggling with this challenge, but you and some of your team members are already Tweeting (micro-blog) business-related topics and updating your business Facebook fan page and other social media sites, here’s an idea for you:
“Curate” your real-time content by topic from Twitter and other social media status updates onto new pages or blog posts for your website.
The folks at SEOMoz have put together a video about how to aggregate your Tweets and other real-time content onto pages or posts using a manual “copy and paste” approach, or a more sophisticated API to pull in content with topic-related keywords. All of those profound Tweets, Facebook fan page notes, LinkedIn updates, or even IMs that you’ve shared will now be available for search engines and visitors to appreciate…and to give you one more opportunity to earn their business on your website.
Here’s an example of how I could curate some of my Tweets into a quick blog post:
My Tweeted Tips on Content Marketing
- Considering a site redesign or migration for your blog? Helpful tips to make it successful for search engine findability. http://kl.am/9IbN
- More than a biz expert. . .be a “maven”. . . passionate and sharing helpful information with others on your website/blog. http://kl.am/9EPl
- Need ideas for your biz blog topics? Copyblogger has 50 ideas to help your customers get the most from your service. http://kl.am/9BJv
- Everything on your website/blog is “content”. So who writes those “404 Error” message pages? Do they help your visitors? http://kl.am/9sBA
- SEO tip to capture lost link juice… How to Redirect 404’s to your Home Page in WordPress … http://tl.gd/k2so8
- 8 mistakes you’re probably making on your website and how to correct them with keywords, links, calls to action and more. http://kl.am/9o3a
–by Sally Anne Dishong, SEO + Social Media Content Editor and Writer