Easter kicked off a great season, now it’s time for Mom!
Increasing confidence in the economy and less concern over job losses are contributing to a brighter outlook for the Spring Shopping Season. That is great news for the moms out there with Mother’s Day just around the corner (May 9th!).
Last year we saw an increase in click activity starting two weeks prior to Mother’s Day and staying high until two days prior to Mother’s Day. The graphic below represents network click trends pre-Mother’s Day 2009.
Here is a look at top Advertiser & Publisher categories:
Top 10 Advertiser Categories for Mother’s Day
In addition, consumers are using various publisher channels to start their search including: Coupon Malls, Loyalty/Rewards Sites, Fashion & Beauty Sites and Comparison Shopping Sites.
Oshry Lev-Har, Manager Analytics and Reporting