Bloggers and affiliate marketers can turn the new FTC (Federal Trade Commission) disclosure guidelines into a marketing tool. Transparency and integrity support your sales efforts and are a cornerstone of best practices in online marketing. You can increase your credibility and professionalism by letting your readers know about any payments or material you receive from product endorsements or online affiliate sales.
And yes, it’s also true that you can be fined up to $11,000 per post for not disclosing this relationship, so that’s another good reason to follow the new rules!
In your blog posts and website content development, make it a standard practice to use a disclosure statement on each post and page where it applies. You can even have a little fun with it by using one of the free FTC disclosure cartoons from the folks over at louisgray.com.
Here is one of my favorites:
It can seem confusing and time-consuming to make these disclosures. But it’s really pretty straight forward. You can learn more about how to comply with the new guidelines in this video from Mary Engle, Associate Director, Bureau of Consumer Protection at the FTC:
-By Sally Anne Dishong, SEO + Social Media Content Editor
Note: I am a paid employee of LInkShare