7 Ways to Recycle Your Website Article Content
As an online marketer, you want to get the most “bang for your buck” with the time and money you spend on website and blog content creation. Quality online content is an inbound marketing magnet–it’s what attracts the search engines and the visitors to your site for you to convert them to sales. Your website content (articles, blog posts, video, images, audio, etc.) is a valuable business asset. Treat is as such.
Here are seven ideas to get you started:
- Start with an article or blog post about an interesting topic for visitors to your site (also use keyword research to identify hot topics and good keyword phrases for your business). For example, you might write about how to save money on your divorce. Always include external links to helpful Internet resources (e.g., CNN News articles, Yahoo! Finance articles on a related topic) as well as internal links to related articles on your own site.
- Slide show sharing sites. “Repurpose” the article by adding a new twist to it and then making it into a slide show on SlideShare .
- Article syndication or sharing sites. “Repurpose” the article again in a different way by writing an article on the same topic and publishing it on an article syndication site, such as ArticleDashboard, eZineArticles, or Scribd. You can share PDFs and other types of documents on Scribd. Use links in the article or resources area to link back to related articles on your site.
- Video sharing sites. “Repurpose” the article again in a different way by writing a catchy title (think magazine cover article titles) and a video script for a short (2 min.) video clip about the same topic. Use your digital camera’s video feature or one of the hot new video cameras (e.g., Flip Mino) to record and publish the video to your YouTube channel and on your website. Use your profile on the YouTube channel to describe your business with appropriate links back to your site, for example, the YouTube Channel for BillSavings.com.
- Audio podcast sharing sites. “Repurpose” the article again in a different way by writing an audio podcast script and recording it with very simple digital recorder and microphone technology. Publish it to your iTunes channel and to your website. Use your profile on the iTunes channel to describe your business with appropriate links back to your site.
- Email newsletter. “Repurpose” the article again in a different way by writing an article for your email newsletter on a related topic and linking back to your website article.
- Social media and networking sites. Then, of course, promote the heck out of it! Ideally, each major piece of content should have its own marketing plan to make it of most value to you, your customers and prospects. Tweet about it, mention it on your company’s Facebook group or page (you do have one, don’t you?), mention it on your LinkedIn updates, post answers to question other related blogs and include a link to the article, send out a news release using a web PR services like PRWeb, tell people about it at events you attend and speak at, include it in your other marketing efforts, as appropriate. Tie all these social media and PR items together with SEO-optimized profiles, consistent links and copy.
I’d love to hear from you. What other ideas do you have for “recycling” your content? What else would you like to know about content marketing and related topics? Please leave me a comment, below!
For more information, check out some of our favorite books about Content Marketing:
- Get Content, Get Customers by Joe Pulizzi and Newt Barrett
- Content Rich–Writing Your Way to Wealth on the Web by Jon Wuebben
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
–by Sally Anne Dishong, SEO + Social Media Content Editor and Writer
