Did you know that Advertisers can search for Publishers in the LinkShare Network who have not yet applied to their program? The Find New Affiliates tool helps Advertisers grow their Affiliate Marketing program by finding Publishers that are aligned with their offers. The tool allows Advertisers to search by:
- Demographic category (Arts, Entertainment, Health, Sports)
- Active versus inactive status
- Date the Affiliate joined LinkShare Network
- Monthly unique visitors
- Total number of page views
- Geographic location (city, county, postcode or country)
- Keyword
Most importantly the Find New Affiliates tool allows Advertisers to search by keyword which is important because Advertisers often use product and demographic related keywords to find new Publishers. If a Publisher does not have this area filled out effectively then they will not appear in search results!
As a Publisher, when you joined the LinkShare Network you filled in the basic details about your site. You can expand on this in the Marketing Channel section of the Publisher Dashboard. Make sure to keep this area updated with the latest information about your Website to help ensure that Advertisers can find you!
Go to My Account –> Marketing Channel
Select to ‘Edit’ your Marketing Channel
Click here to go straight to the page where you can update this info!
Tip: When updating your keywords think about what you focus on and your audience reach. For example, if you are a fashion company, you will need to have the keyword fashion in your description and even go as far as to list products that you review or talk about e.g. jeans, skirts, t-shirts etc. Alternatively, if you target high end consumers then ‘high end consumers’ etc.
It might take a few minutes but it could really help build your programs up.
Nice publisher tips..thanks for sharing!