The Performance Marketing Alliance (PMA) is asking for a one-pager from North Carolina based affiliates that describes their business. They’ve also provided a form e-mail for publishers to fill in and send to Governor Bev Perdue.
Dear North Carolina Affiliates,
Your state legislature isn’t entirely convinced that a state/use tax nexus law is a bad idea. Since they have just postponed their budget vote for a couple of weeks, we need to make sure they hear how devastating this kind of law would be on affiliate marketing. We know your letters, calls and visits are working! We also know the story of how you will be personally impacted is the most effective. We need your help with another campaign. Please provide us a one-page description of your business and how this law would impact you. We will print out and hand deliver these pages to key leaders and the governor. Consistently, the primary message that resonates with lawmakers is the devastating impact on North Carolina businesses.
By Tuesday, July 7th,
- Create a one-pager about your business. It should be brief, describe your business and how you earn money from affiliate marketing, earnings and state sales taxes you paid, if you are willing to share, # of employees, and screen shots/links on your pages. Please be polite; our politicians are under a tremendous amount of pressure. A suggested template is below.
- E-mail it to rebecca at performancemarketingalliance dot com.
Here is a template that you can use:
The Honorable Governor Bev Perdue
Office of the Governor
20301 Mail Service Center
Raleigh, NC 27699-0301
Subject: I Oppose the Sales/Use Tax Nexus bill
Dear Governor Perdue:
My business will be devastated by the sales/use tax nexus bill. I am being discriminated against because I make my living by selling advertising on my website.
[Insert description of your business and how you earn a living from affiliate marketing. Include earnings state income taxes you paid last year, if you so choose, number of employees if applicable. And include links and screen shots. Keep it short!!! ]
This law would be futile: my partners will sever their advertising relationships with me; my income will be devastated and North Carolina will not collect sales tax anyway. I respectfully ask you to remove the sales/use tax nexus clause from the budget bill.
Sincerely,
[Include name, business name and address]
These letters will be hand delivered to Raleigh next week.
Governor Schwarzenegger vetoes online tax bill
Governor Schwarzenegger yesterday vetoed the online taxation (a.k.a. affiliate tax) bill. The PMA heard that Schwarzenegger had read the stories and they had a big effect on him. Thanks to all those who answered the call and contributed!

NC Affiliates, thanks in advance for getting these together and sending them to the PMA. I will be meeting with the PMA lobbyist in downtown Raleigh next week to help hand out these docs and speaking, again, with legislators. We still have a very good fighting chance. The one-pagers are imperative.
Nothing bigger than the nexus tax laws has ever happened in our industry. We should all participate in the fight and ensure our industry continues to grow and flourish.