Promote Spring Break 2009!
Now is the time to start promoting Spring Break and Travel deals! In today’s economy, consumers are spending more time than ever researching travel deals online, and we want to ensure you take full advantage of these trends. Keep in mind that there are two major segments to target; first are college students who have spring break in March, and second are families who take vacations in April. Remember that Spring Break promotions are not necessarily limited to Advertisers offering travel services, but also to any retailer with travel accessories such as swim suits, sunglasses, and reading materials - the possibilities are endless!
LinkShare Travel Industry Trends
Travel bookings in the LinkShare Network saw a lift during the Spring Break period in 2008, with a more dramatic increase in the month of April. This was likely due to post-Spring Break deals and family travel. When planning your campaign strategy it’s important to remember that although spring breaks are primarily focused on warm destinations, other popular choices include skiing and European travel. Plus, although many college students will plan their vacations far in advance to ensure a good deal, there will certainly be a large number of students that put off their travel plans until the last minute. Keep your campaigns rolling throughout April to ensure you catch all of this potential traffic!
LinkShare Department Store and Apparel Trends
Department Store and Apparel sales showed a slight upturn during the pre-Spring Break period in 2008 as consumers began rolling out their warm-weather gear. Beyond clothing, spring breakers will also be searching for products such as digital cameras, sunglasses, and entertainment items to bring on vacation. Therefore, do not limit your campaigns to only swim suits. Publishers, you can use Product LinkFinder to find spring break products.
Take advantage of every angle to ensure that your campaign is successful throughout the entire Spring Break travel season!
Leslie Pazan, Sr Marketing Communication Specialist
