With the rapid changes in the economy, there’s never been a more urgent need to see and understand what consumers are doing online. Web browsing behavior will inevitably change with shifts in the broader economic environment. That’s why we’re having Bill Tancer as keynote at the LinkShare Symposium West - to help you understand the implications of the economic environment on your business and marketing efforts.
About Bill Tancer
Bill Tancer is the world’s preeminent expert on online behavior. In his New York Times bestseller, Click: What MIllions of People are Doing Online and Why It Matters - Unexpected Insights for Business and Life, Bill takes us behind the scenes into the massive database of online intelligence to reveal the truth about how we use the web, navigate to sites, and search for information. Tracking and analyzing the billions of trails left by millions of users, he offers surprising and practical insights that can be used to our advantage in business and life. Click explains how understanding online behavior helps find customers, anticipate trends, and improve performance.
As the General Manager for Global Research at Hitwise, Bill provides cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant.
Read Bill’s blog at http://weblogs.hitwise.com/bill-tancer/.
Register by December 15th and Save $100 - click here to register.
Paul Cantello, Sr. Manager of Tradeshows and Events
