Halloween 2008 - Get Ready!
As you continue to prepare for the upcoming Fourth Quarter, it is important not to forget about the holiday celebration that really sets off the season - Halloween! From parties to trick-or-treating, and candy to costumes, depending on your vertical, Halloween can be a huge revenue driver for your program. It’s important to note that Halloween falls on a Friday this year, so spending on preparations and celebrations should increase. As a benchmark, in 2007, Halloween spending exceeded $5 billion.
And Halloween’s not just for people - see more on that below…
Halloween 2008 Summary (source: BIGresearch, CIA, Sept-07)
- Halloween falls on a Friday this year, which could cause an increase in spending
- It is forecasted that each person will spend $69.25 on Halloween this year, a 6% increase from last year
- Halloween is the 2nd biggest decorating holiday of the year (you can guess the first…)
It turns out that pets celebrate Halloween, too.
- It is estimated that $43.4 billion will be spent on pets in the United States in 2008
- About $59.5 million is estimated to be spent this year on Halloween costumes for pets, according to the American Pet Products Manufacturers Association (APPMA)
- The top pet costumes, as outlined by extremehalloween.com, include: Dorothy from the Wizard of Oz, Yoda, Indiana Jones, SpongeBob, and Batman
Happy trick or treating!
Leslie Pazan, Senior Marketing Communications Specialist
