News and views from the leader in Online Performance Marketing


Rakuten MediaForge Finalist For Thomas A. Edison Marketing Award

Product and service development, marketing, design and other innovators will gather in San Francisco on April 29-30 to celebrate the Edison Awards finalists for 2014.  Funded by Edison Universe, the Edison Awards work to honor some of the most innovative products and business leaders in the world through categories such as applied technology, industrial design, and science and medical innovations.   Rakuten MediaForge is excited to be a finalist for the Thomas A. Edison Marketing Award, which honors “extraordinary cases in which the integration of marketing, market and customer thinking has been a key driver in the genesis and development

Continue Reading…

Featured Advertiser: iolo technologies

About iolo technologies: Founded in 1998, iolo technologies, LLC innovates patented technology and award-winning software that repairs, optimizes, and protects computers and digital devices. The company is headquartered in Los Angeles with global sales presence in 33 countries and products in 11 languages. Since 1998 tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs. What’s new in System Mechanic 12.7? System Mechanic 12.7 continues to push the boundaries of what a PC can do for your customers. Exceptional improvements to LiveBoost™ real-time responsiveness technology deliver a more agile machine that’s tuned

Continue Reading…

Tech Talk: Testing with Bandits

Rakuten Marketing Technology team continues to experiment with different avenues for knowledge sharing. From our Meetups Hosting program, Lunch and Learn: Get Inspired Fridays, to regular ThinkShare Sessions – we bring inspiring content to technology and business audiences alike. Responding to the growing popularity of our ThinkShare sessions, we scaled up this program to include three tracks:  Technology and Learning Culture, Digital Marketing and Big Data, the latest addition. The Big Data track was introduced by Don Krapohl, our Senior Data Architect, who provided a broad outline of the terminology and tools commonly used in this space.  More recently Paul

Continue Reading…

An Inside Look at Google Shopping Campaigns

What has been the most surprising thing you have learned about PLAs? Aimee Cerny, SEM Specialist, Rakuten Search Since Google Shopping is now a paid model and PLAs are constantly evolving, we learn new things every day. We are constantly testing, evaluating, optimizing, and then testing some more. Along the way, we have learned several surprising things. First, PLAs live in a middle-ground between traditional branded and non-branded PPC search campaigns. We have discovered that advertisers tend to lump PLAs in with branded spend thereby giving it branded goals. This isn’t ideal given the nature of PLAs. Rakuten Search’s best

Continue Reading…

New & Notable Publisher: ASAP54 & The Classic Man’s Style

Rakuten LinkShare’s New & Notable Publishers This week we are featuring  ASAP54 and The Classic Man’s Style! Be sure to visit their websites and find out more within the advertiser dashboard. Search by SID in the Rakuten LinkShare Advertiser Dashboard to find out more about the new publishers. ————————————————————————————————- URL: | SID: 3125623   The Classic Man’s Style has all the latest news, deals and style advice in the world of men’s fashion and grooming. Whether you’re looking for the latest seasonal lookbook, information on a new designer collaboration or advice on the best shaving or men’s skincare products, The Classic Man’s Style has you covered.

Continue Reading…