News and views from the leader in Online Performance Marketing


5 Signs That Your Search Program Needs An Audit

As we head into the critical fourth quarter, it's more important than ever to make sure your paid search program is running on all cylinders. In less than 30 minutes, you can learn how to identify potential revenue loss!  Omni-channel marketers will benefit from the insight that the Rakuten Search experts will expose during a webinar on Tuesday, August 26th at 2pm. The bad news is that these signs often reveal lost revenue, a poor ROI or a decrease in your conversion rate. The good news is that this webinar is FREE and can help you get on track before it's too late. If

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Symposium Toronto 2014 – Open for Registration!

Who: Rakuten Marketing Symposium Toronto 2014 is now open for registration! What: Symposium acts as a meeting place to bring together Advertisers and Publishers in our network to meet one another, learn about trends in the industry, and be informed of Rakuten Marketing updates. When: Thursday, October 30 from 2pm – 10pm Where: The Trump International Hotel in Toronto Why: The event will feature three keynote sessions, Rakuten Marketing’s famous DealMaker session, and plenty of networking opportunities at the evening cocktail reception and After Party! Passes cost $125 each and includes full access to the event. Click below to register!     Interested in Sponsoring?

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Hiroshi Mikitani Takes on ALS Ice Bucket Challenge

Today, Hiroshi Mikitani, CEO of Rakuten stepped up to the Ice Bucket Challenge! Mikitani shares a few words regarding the seriousness of ALS and need to spread awareness of such conditions prior to dumping the bucket. The video takes place in Japan and he is joined by a number of others! Have you participated? As this social awareness campaign to #StrikeOutALS continues to spread worldwide, we'll be sure to share any other fun employee #IceBucketChallenge videos! To donate or find out more about ALS visit the ALS Association website. Krystyna Lijek Manager, Content and Social Marketing

It’s Here! The New Samsung Galaxy Tab® 4 NOOK®

We're excited to share that today Barnes & Noble announced the arrival of the latest Nook, the Samsung Galaxy Tab 4 Nook! Here's what Barnes & Noble is saying about the launch of the new NOOK! We are very excited to announce the LAUNCH of the all NEW, much awaited and the very latest Samsung Galaxy Tab® 4 NOOK® Tablet. We are thrilled to bring you the best of both worlds – the tablet is integrated with an award-winning NOOK® reading experience but comes with the leading edge technology from Samsung. This Tablet is made for readers, the sci-fi fanatics,

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Tech Talk: Go or Russian Doll Coding

Get going with Go Language meetup took place at Rakuten Marketing New York office on the evening of July 22nd! Read Tatiana Slivkova, Product Management Analyst at Rakuten Marketing, meeting recap below! Greeting our main speaker – Caleb Doxsey, a software engineer at Twitter, the author of An Introduction to Programming in GO Kiran Thomas, VP of Tracking and Insights, presented an overview of Rakuten Marketing Why GO? What is so different in that language that people from various backgrounds including C#, Ruby, Java, and Python are drawn to it? We asked participants to answer these questions first. The answer

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