News and views from the leader in Online Performance Marketing


PerformanceIN: Affiliate Marketing Celebrates 20 Years

Affiliate Marketing Celebrates 20 Years! This week PerformanceIN took a look at the 20 year history of Affiliate Marketing – addressing preconceptions, how it  all started, and what the future may hold. The article includes thoughts from many affiliate industry leaders who have been in the space for years, even some since the beginning. Our own, Adam Weiss, General Manager of Rakuten LinkShare North America, represents our voice in the piece. Weiss is quoted in the piece focusing on how the channel has evolved, "the affiliate marketing industry has been an evolution driven by technology, and it’s only set to

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Tech Talk: Agile Release Management

The Engineering Team is the heart of project delivery and the release cycle is its heartbeat! This Tech Talk piece features thoughts from Rakuten Marketing TechTeam Members: Avneet Kaur, Program Manager, Quality Assurance Srishvini Velma-Kuchanna,  Senior QA Engineer, Technology The Technology Team at Rakuten LinkShare follows four best practices for effective Release Management. The primary objective of release management is to ensure that the integrity of the live environment is protected and that the correct components are released. In this article we will  provide an overview of some of the measures Rakuten LinkShare has implemented to respond faster, increase quality,

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Video: Rakuten Marketing Acquires DC Storm

Summer is flying by! Did you know it's been nearly two months since we announced the acquisition of DC Storm? DC Storm joins the Rakuten Marketing family as the omni-channel attribution service to measure the performance of marketing campaigns. Our team has put together a video to give you an indepth look at who Rakuten DC Storm is and why they are a great fit for Rakuten Marketing. Hear from key leaders including Seth Richardson, CEO of Rakuten DC Storm, Yaz Iida, Global CEO, Rakuten Marketing and Tony Zito, President, Rakuten Marketing Americas. Read the acquisiton blog post and press

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Affiliate Launch! Welcome Carter’s | OshKosh B’gosh Canada

Welcome Carter's | OshKosh B'gosh Canada to the Rakuten LinkShare Network! URL: | MID: 39565 About Carter's | OshKosh B'gosh Canada: Carter's | OshKosh B'gosh Canada is a specialty retailer of baby and children’s clothing, sleepwear and accessories at everyday value pricing throughout Canada. Discover clothing essentials, sleepwear, gifts and accessories for your children and learn why our heritage of quality, innovation and value has earned us the trust of generations of families. Affiliate Program Details: Commission: 5% Return Days: 14 Current Promotions: Free Shipping on orders over $50. No coupon required. Limited time only. Valid 7/15-8/4 Interested in

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Q2 Results Are In! Double and Triple Digit Growth Across Channels

Our affiliate, display and search marketing channels all show strong growth for the second quarter of 2014! We are excited to announce continued growth across the board! As a whole we attribute the growth to continued efforts in global expansion, increased investments by existing clients in our technology tools and services, and the addition of new advertisers and publishers. New US advertisers launched this quarter include Talbots, Rhapsody Music, Maidenform and Capezio, make sure to check out the program pages in the dashboard. The below graphic will provide you with further insight into the growth by channel and device. Read

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