LinkShare Blog

In just 18 days Rakuten LinkShare will gather with a unique community of thousands of bloggers and new media world advocates. On June 5^th – 7^th the Jacob Javits Center will transform into BlogWorld connecting attendees from around the world with 200+ industry related speakers, exhibitors and opportunities to network!

Not only are we excited about our first appearance at BlogWorld but Rakuten LinkShare is proud to announce that we are the only Affiliate Marketing Exhibitor! Make sure you stop by booth #314 to learn how to monetize your website the right way with the #1 Affiliate Marketing Network.

Want to win a Kobo Touch?

We’ll be raffling one off at the booth! Make sure you stop by and enter to win.

Our Advertisers are especially thrilled to participate in BlogWorld and will be offering special giveaways! Be on the lookout for announcements regarding participating Advertisers and special giveaways, follow #rlsexpo for more details.

We’ll see you in NYC at the Rakuten LinkShare Booth!

Krystyna Lijek
Marketing Specialist

Affiliate Buzz is a new blog series where we will feature interesting Publishers and Publisher models in the Rakuten LinkShare network!

About PopSugar Shop PopSugar Shop’s daily email brings their readers insider access to today’s hottest must haves, can’t-miss sales, and coolest finds, in an editorially curated format. Their in-the-know editors find amazing buys and deliver the best shopping exclusives directly to their loyal audience in the form of a must-open email. Local readers in New York, Los Angeles, Chicago, and San Francisco also tune in for regional editions with favorite local offer picks, five days a week.

Can you provide us with a snapshot of PopSugar Shop’s reader base and clients?

PopSugar Shop reaches an influential generation of women age 18-40. Readers have a median HHI of $102K and over 90% of readers are college educated and make up 25MM unique visitors. PopSugar Shop readers are trendsetting, savvy consumers, poised to purchase, and looking to connect and engage with top brands in apparel, accessories, beauty, and more.

Our clients are major online retailers in fashion, beauty, home design, fitness, and specialty/gourmet food.

How is PopSugar Shop’s  Social Media affecting overall business?

PopSugar Shop’s presence on Facebook, Twitter, and Pinterest allows for even deeper audience engagement, informing their Gen Y followers of the latest sales, exclusives, and amazing finds via social media channels in addition to email marketing. Overall visits are increased to retail partners through Facebook posts, Tweets, and Pins, driving traffic to sales or specific product pages.

Where is PopSugar Shop headquartered?

PopSugar Shop is part of Sugar Inc., a privately held international organization headquartered in San Francisco, with offices in Los Angeles, New York, and London.

How do Rakuten LinkShare Advertisers start working with PopSugar Shop?

Find us on the Rakuten LinkShare network (SID 2819054) or email popsugarshopaffiliate(at)gmail.com.
Sign up to receive PopSugar Shop’s daily email at:
http://shop.popsugar.com/sign-up.

Thanks PopSugar Shop for giving us some insight into how to gain insider access to today’s hottest must haves and can’t miss sales!

Krystyna Lijek
Marketing Specialist

In case you haven’t heard, the startup world got a jolt today with the news that Pinterest received a new round of investment in the amount of $100m lead by Rakuten, our parent company.

Rakuten will help Pinterest expand their wildly popular model into Japan and other countries where Rakuten has a presence. Hiroshi Mikitani, Rakuten CEO and Founder, often says that “Shopping is Entertainment” and this investment takes that notion a big leap forward as the synergies between e-commerce and Pinterest are explored.

Many of you might be wondering what this means for Rakuten LinkShare and Pinterest. Affiliate Marketing was not part of the announcement today but to be sure, we will keep you posted on any developments in that area moving forward.

In the meantime, here’s a link to the press release and below are a few links to articles covering the announcement:

• Business Insider: Why A Japanese E-Commerce Giant Is The Lead Investor In Pinterest
• Wall Street Journal:  Pinterest Raises $100 Million With $1.5 Billion Valuation
• Huffington Post: Pinterest Funding: Social Network Raises $100 Million, WSJ Reports
• TechCrunch: Rakuten CEO On The $100M Pinterest Round: We Want Pinterest Users To Pin Images And Buy Using Our ID
• All Things D: Hey Mickey, You’re So Fine: Meet the Man Who Landed Silicon Valley’s Hottest Funding Deal in Pinterest

Scott Allan
SVP, Global Marketing

Have you registered for Symposium New York 2012? If not register here now!

Every Summer Rakuten LinkShare brings the Affiliate Marketing industry together in order to give you the opportunity to meet current and future business partners, learn about industry trends, and celebrate the Golden Link Awards!

Still not convinced? Here are Rakuten LinkShare’s top 10 reasons for attending:

1. Make new connections to grow your business!
2. Celebrate the Golden Link Awards!
3. Make Global Connections – Rakuten LinkShare and Beyond
4. Reenergize existing relationships
5. The fabulous After Party – This year at the Sky Room!
6. Promote your company and your programs
7. Check in on FourSquare- Swarm badge anyone?
8. Learn new trends happening in the industry
9. Symposium Tote Bag sponsored by Vera Bradley
10. Meet your Rakuten LinkShare Affiliate Account Manager

The event will be held at the famous Waldorf Astoria in New York City June 25th-26^th!

See you in New York!

Krystyna Lijek
Marketing Specialist

Did you know that over 700 Advertisers within the Rakuten LinkShare US and UK network offer near real-time reporting?

Advertisers like Anthropologie, Glasses USA, H.Bloom and more (click here for complete list) are providing you with access to a Media Optimization Report. If you are approved in any of the Advertiser’s programs you can access a report that will show you all transactions in near real-time, providing directional insight into how your campaigns are performing.

The report can be accessed in the Publisher Dashboard.

Reports > Advanced Reports, enter a date range, and select Media Optimization Report from the Report Type drop-down menu.

Krystyna Lijek
Marketing Specialist