News and views from the leader in Online Performance Marketing


Hiroshi Mikitani Takes on ALS Ice Bucket Challenge

Today, Hiroshi Mikitani, CEO of Rakuten stepped up to the Ice Bucket Challenge! Mikitani shares a few words regarding the seriousness of ALS and need to spread awareness of such conditions prior to dumping the bucket. The video takes place in Japan and he is joined by a number of others! Have you participated? As this social awareness campaign to #StrikeOutALS continues to spread worldwide, we'll be sure to share any other fun employee #IceBucketChallenge videos! To donate or find out more about ALS visit the ALS Association website. Krystyna Lijek Manager, Content and Social Marketing

It’s Here! The New Samsung Galaxy Tab® 4 NOOK®

We're excited to share that today Barnes & Noble announced the arrival of the latest Nook, the Samsung Galaxy Tab 4 Nook! Here's what Barnes & Noble is saying about the launch of the new NOOK! We are very excited to announce the LAUNCH of the all NEW, much awaited and the very latest Samsung Galaxy Tab® 4 NOOK® Tablet. We are thrilled to bring you the best of both worlds – the tablet is integrated with an award-winning NOOK® reading experience but comes with the leading edge technology from Samsung. This Tablet is made for readers, the sci-fi fanatics,

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Tech Talk: Go or Russian Doll Coding

Get going with Go Language meetup took place at Rakuten Marketing New York office on the evening of July 22nd! Read Tatiana Slivkova, Product Management Analyst at Rakuten Marketing, meeting recap below! Greeting our main speaker – Caleb Doxsey, a software engineer at Twitter, the author of An Introduction to Programming in GO Kiran Thomas, VP of Tracking and Insights, presented an overview of Rakuten Marketing Why GO? What is so different in that language that people from various backgrounds including C#, Ruby, Java, and Python are drawn to it? We asked participants to answer these questions first. The answer

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New & Notable Publishers: Strongbark, Fitbay & Cirqle

Rakuten LinkShare’s New & Notable Publishers This week we are featuring: Strongbark, Fitbay & Cirqle Be sure to visit their websites and find out more within the advertiser dashboard. You can easily search by SID to find out more about the new publishers! ——————————————————————————————————————————————————————————- URL: | SID: 3083419 Strongbark is an advanced social shopping platform where users can shop, save, and privately share offers with friends. With well over 100,000 deals from more than 6,000 merchants, users can quickly find and safely share virtually any deal they want. Our Mission: deliver new customers to our merchants from natural recommendations from

Continue Reading… Uncorks Digital with Rakuten Marketing!

Recently, one of our leading clients, was featured in a story on Direct Marketing News. The story focuses on their new website design and their marketing presence. works with Rakuten Marketing for both affiliate marketing and display. In the affiliate channel alone has experienced 17% year-over-year growth! Below is an excerpt from the article " Uncorks New Digital Marketing Opportunities" regarding their marketing strategy with Rakuten Marketing: "For its display and affiliate marketing, uses tools from Rakuten Marketing to track customers' browsing history and then serve more relevant messages. began testing different display ads last

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