News and views from the leader in Online Performance Marketing


The Omni Series: What is Omni-Channel Marketing?

The Omni Series: What is Omni-Channel Marketing? Rakuten Marketing is consistently looking to provide the best information for our clients at all knowledge levels. With this thought in mind, we’re beginning a four part series called “The Omni Series.” Over the next four blogs, we’ll be delving into omni-channel marketing. Have a question you’d like

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Are you working with College Sports Live?

URL: | MID: 37660 College Sports Live ( is the most comprehensive collegiate sports streaming product available. The #1 source for exclusive access to top teams in Division One, it will feature over 18,000 live events from 100 schools throughout the 2014-2015 school year. College Sports Live aggregates content from official partners of CBSi

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Why Attribution Should Be Your Top Priority

In Econsultancy’s recent Measurement and Analytics Report, more than half of the advertisers questioned said that optimising conversion rates is a top-three requirement for analytics, with one in five deeming it the most important commercial-related analytics function. Marketers have a myriad of data available to them; for some, the biggest challenge is in knowing where

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Meet Best New Publisher: Wondermall

Although Symposium New York 2014 has already come and gone, we aren’t quite done bragging about our Golden Link Award Winners. We’re kicking off our new blog series to celebrate some of the most outstanding advertisers and publishers in our network. This week features Wondermall, SID: 2981978, the champ in the Best New Publisher category. All about Wondermall

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