Rakuten LinkShare Commissioned Study by Forrester Consulting: Key Trends and Best Practices Selling Globally Via the Affiliate Channel
Rakuten LinkShare unveiled new research yesterday at Symposium New York 2013 regarding “Key Trends and Best Practices Selling Globally Via the Affiliate Channel.” This is the second year in a row Rakuten LinkShare has commissioned an Affiliate study through Forrester Consulting. The research focuses on how to reach new customers globally through the Affiliate channel, focusing on eight countries: Australia, Brazil, Canada, France, Germany, Japan, the United Kingdom, and the United States. The research was composed of both large-scale surveys and in-depth interviews with Publishers and Advertisers. Key findings from the research unveiled: Over the last 12 months, 68% of
